Jackie's European Imports

New Glarus Swiss Store

From traditional dirndls to handcrafted cow bells, Jackie brings you genuine Swiss heritage from her homeland in canton Aargau to your favorite Swiss store in Wisconsin

Browse Authentic Swiss Products

Celebrate the charm of Swiss craftsmanship

When you choose handmade,
you bring tradition home.

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What Our Customers Say

Discover what customers love about Jackie’s European Importsfrom authenticSwiss treasures to friendly,
personal service. Read their experiences on Google.

Posted on Google Google
EmmaB profile picture
EmmaB
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jackie was wonderful! She helped me find a beautiful Dirndl. I didn’t feel rushed, she was very accommodating. She has all sorts of Swiss imports and really knows about her merchandise. Her little shop is definitely worth a visit.
Posted on Google Google
Sarah Isely profile picture
Sarah Isely
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We bought a couple of lovely t-shirts and other Swiss made souvenirs at our latest visit. But the best part of the experience was Jackie’s kind interaction with us and that she went above and beyond to locate a Swiss chocolate we asked about. She didn’t have it in stock, but called another shop to find it and ask if they would hold it for us to pick up. We are stoked to be able to enjoy this little treat again without having to travel to Switzerland.
Posted on Google Google
Jennie Leunig profile picture
Jennie Leunig
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This little shop is a hidden gem in New Glarus! If you’re looking for authentic German and Swiss treats, gifts, and clothing - this is the perfect place. About the included video: Every year on Christmas Eve we light the family Weihnachtspyramide. It’s such a special tradition, and someday I’d love to have one in my own home (it’s not quite in the budget just yet). Until then, though, this beautiful little tea light holder that we picked up at Jackie’s last weekend will work wonderfully! It makes my heart happy to see it spin and the light dance. Thank you!
Posted on Google Google
Barbara Maeder profile picture
Barbara Maeder
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I have only shopped on line - but that experience was great! [Calendars and a lovely carved mushroom] I hope to visit in person in 2026! Thanks Jackie 😊
Posted on Google Google
Doug The Viking profile picture
Doug The Viking
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lovely kind lady . Very helpful made you feel special. Authentic gifts with chocolates to die for
Posted on Google Google
Barry Arneson profile picture
Barry Arneson
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Jackie has a wonderful shop. I love her verity of import items. Especially for those like me with a sweet tooth 🍫🍬
Posted on Google Google
Casey Umhoefer profile picture
Casey Umhoefer
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jackie has a wonderful selection of all sorts of goods and apparel, and a fantastic personalized shopping experience. The dirndls are gorgeous and the Swiss merchandise is fun and unique. Many things are very hard to find in the US!
Posted on Google Google
Carrie Czerwonka profile picture
Carrie Czerwonka
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We tried on every Drindle and Tracht! Very cute and we will be ready for Volksfest! Thanks, Jackie!!

Latest Blogs & News

Stay updated with the latest blogs and news—insights, trends, and stories that matter, delivered fresh every day!

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